What will our creativity borne out of us? What is it that will make things better, bring us towards a better world?
It’s our art.
Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to happen.
This definition by Seth Godin is the foundation of creative entrepreneurship. This work, if done consistently with generous intentions is the way to build a meaningful business that changes the world for the better.
It’s the best way to look at what we do. Once we own this and embrace it into our work, we aren’t just creatives, we become artists.
Yes, you. You are an artist.