The only way we know for sure if we are doing things the “right” way is to start walking and then look back. We can’t know anything until we know what we’ve done. Being right is only known in hindsight. Foresight tells us to begin.
This video by Michael Ashcroft about finding a niche is a good example of using hindsight as evidence. His advice is simple: Don’t look for a niche, be prolific instead.
It’s only after a volume of work do you know who it’s for. It’s the way I’ve figured any of this out. It took two years of writing for a newsletter, six months of coaching calls, and a month of consistent writing here for me to look back and find a niche.