This goes along with the flywheel graphic from last week.
The Dim Buzz of Anxiety
Until social media came around, we didn’t have that kind of anxiety. Now we feel a dim buzz of anxiety every time we pick up our phone. The more we pick up our phones, the more we can feel we should be putting up our best work and thoughts.
It’s a cycle that wastes so much mental energy and time that we should be using to create better work.
Making my content strategy started with giving myself permission to not post or look at social media for 30 days. And once I regained some mental clarity I found myself starting this blog and not stopping.
So any strategy starts with a steady stream and discipline of your work. For me, I’ve chosen that to be writing. Although if you were to ask me, I think everyone should write regularly but aside from writing whatever your craft is you should practice it as much as you can.
Create a daily habit that you can then use as fodder. Being that there is so much content created everyday, the only way to stand out is high quality work. But high quality work is created after refining low quality work. So keep creating.
For me it’s this blog where I need to keep writing out ideas for later. I need the stakes of publishing to keep showing up and clarifying my ideas. The quality of these initial thoughts will also get higher as I keep publishing. The goal is to try and raise the minimum level of quality I produce.
This is true with my photos, I want do the same with my words.
Do What’s Sustainable and Fun
Instagram, my first true chain around my ankles, is going to be the place where I fuse my writing and my photography. For the posts, I’m going to focus on telling story vignettes. They don’t have to be all the time, but those are the ones I enjoy doing and the ones that get the most responses.
I think doing something you enjoy is key in the strategy you choose. If you enjoy it, you will do more of it, which will raise that minimum level of quality. There’s many ways I could take my Instagram but storytelling and doing it well is a valuable trait and one I am excited to get better at.
All this daily writing and ideas I’ve said are fodder, and my hope is that it leads to me growing trees that become longer form essays.
I want to write out my thoughts in a coherent and persuasive manner because I want future clients to understand where I am coming from and for those that I don’t get to work with get help with where they are going.
That’s my overall goal with this content strategy. To help as many creators as possible get unstuck and devote their time and energy into their best work.